About This Brand


MTV has led and evolved with youth culture for nearly 40 years. We celebrate the spirit of youth, from escapism to activism, from fueling the pop-culture conversation to being the ultimate music insider.

MTV has become the cultural home of the millennial generation, pioneering in creative, innovative and relatable content.

MTV is a top 15 cable entertainment network among P18-49 and W18-49 (ranking #12 and 13, respectively). Beating the next 10 competitors by as much as +58% among P18-49 and as much as +72% among W18-49!

And, an iconic brand with globally recognizable IP, MTV has the highest social following of any TV entertainment network (excluding sports and news).

It’s the #1 TV entertainment network on Facebook overall, #1 TV entertainment network on Instagram (excluding sports and news) and #1 TV entertainment network on Twitter (excluding sports and news).