The Licensing Guy is the brand name of PT Total Lisensi Global, a brand management and licensing agency focusing on developing businesses of Intellectual Property.

The company founded by couple of partners that has been a practitioner in the licensing and retail industry for decades. Bringing the successful experience and passion to provide creative and comprehensive strategies for Brand Principal and Licensees to roll out and enhance the business to the next level.


The Licensing Guy focus to be the best brand management and licensing agency, providing creative and strategic solution for brand partners.


To be a trusted and respectable partner for brand owners, licensees, retailers and business partners

To be the world class organization and commitment to excellence, innovation and quality

To be the company that uphold integrity, respect each other and involvement towards the community/country


Mochtar Sarman

Mochtar has more than 25 years of experience in brand management and licensing industry. Have spent 21 years in Disney Consumer Products and have developed a multi-million dollar licensing business for DCP during his tenure as Country Director of DCP Indonesia by creating partnership with reputable licensees and high profile promotional partners across various category products for Disney, Pixar, Marvel and Lucas Film properties.

Mochtar was also appointed by Indonesian Asian Games Organizing Committee to managed Asian Games 2018 merchandise and licensing, which delivered a vast merchandise collection and booked a record- breaking retail sales of Asian Games merchandise.

Wintono Mihardja

Wintono has over 25 years of experience in merchandising, retail and licensing. Started his career with Matahari Department Store in Merchandising Division managing various product categories for children department, including developing Matahari’s owned private brands project from the early days.

Joined Fun Characters International in 2004, handling Disney brands, is the beginning of his career in licensing industry. Then joining Medialink Animation International Limited in 2011 as Country Director for Indonesia to set up the Indonesia’s team as well as developing Hasbro brands (i.e. Transformers, My Little Pony), Garfield, Smurfs, etc. and multiply the business along the years

Richard Koe

Richard Koe has more than 25 years of experience in the banking and finance industry. He has a diverse managerial experience in the banking business, started as a management trainee and then developed his career in the corporate banking area managing various local and multinational clienteles for international banks such as HSBC, RBS, and Barclays.

In 2011, he started his own venture and has developed several businesses related to financing and investment, merchandise, and retail.