About This Brand

SPONGEBOB SQUAREPANTS

Spongebob is an American animated comedy television series created by marine science educator and animator Stephen Hillenburg for Nickelodeon. The series chronicles the adventures of the title character and his aquatic friends in the fictional underwater city of Bikini Bottom. Being the fifth-longest-running American animated series, its high popularity has made it a media franchise. It is the highest rated series to air on Nickelodeon as well as the most profitable property for ViacomCBS Consumer Products, having generated over $13 billion in merchandising revenue as of 2019.